Insights
Yesterday Google announced a few new direct Action integrations for the Google Assistant. You can now check into a domestic United Airlines flight and also book a hotel from a number of providers like Choice Hotels International. We believe that Google is working towards a major change to search, and
Insights
Ask most with a virtual assistant tool in their house, and you’ll hear the same story… Usually it solves a music and “quick information” use case. And for those that are using them for complex tasks – they have to string together a few platforms and “program” the experience. Below
Banking
This is a pretty important question in financial services today….. “How can a bank insert itself in a relevant way into an existing ecosystem where people gather for nonbanking activities? And does it make sense for a bank to create its own ecosystem of sorts?” In my experience incremental engagement
Banking
Digital platforms and distribution, are the future of banking and financial services. On the platform side, the banks / finservs that realize they are already operating a consumer engagement platform (their web / mobile endpoints) and refactor the experience accordingly will “win.” And regarding distribution the key will be surfacing the right
Companies have spent trillions on innovation-related activities over the last five years. Many of them fail to convert that money into value. Accenture surveyed executives from more than 800 of the world’s largest multinationals in eight markets, respondents about their approaches to innovation and how they applied 49
Insights
Digital Transformation is not… * DevOps * Containers * Agile * Agile Marketing * Larger percentage of budget to programmatic * API’s * Innovation silos * Modernization * Cloud * Hybrid Cloud * Lean Startup * Hackathons * Meeting accelerators Picking one or two of the above and executing is not digital transformation. Transformation is an effect or outcome of the digitization
Examples
Looking to navigate the enormous opportunity that is Amazon? Here are some great providers that can help you grow product sales, advertise to users, etc. Gradient – uses machine learning to analyze hoards of data across the Amazon marketplace and elsewhere — pricing, product pages, competitors, categories, ad formats, keywords, reviews, ratings,
Marketing
Marketing is antiquated. I’ve sat through two Google advertising conferences this past year and all you seemingly get each year is better data, better targeting, better reporting – for ad types that have been around for 15 years +. There isn’t enough innovation in the “ad” format itself. And there
Examples
As you already know App Annie is the mobile industry’s number one source for reporting on App Store metrics like Downloads, Installs, etc. But did you know you can use their platform to find where your customers and prospects spend their time in 3rd party applications? It’s pretty
Examples
Email is a highly used channel to reach current customers by large organizations. Remember, almost 99% of people with a smart phone device have at least one email app on their phone and use it once a month. It makes sense that companies and marketers put a lot of focus
Even if you are a customer or not, you’ve heard of Discover Card’s customer Cash Back program. Where every quarter or in certain promotional periods, Discover customers are incentivized to shop at certain stores or categories to receive up to 5% cash back on their purchases. Discover’s
Examples
At tuuk, we consider an embedded experience to be an opportunity to meet your prospects and customers with functionality in 3rd party digital environments. These “experiences” or “opportunities” are a direct result of digital transformation efforts in numerous categories. Companies are building platforms and “marketplace” businesses to create new interaction