Marketing
Marketing is antiquated. I’ve sat through two Google advertising conferences this past year and all you seemingly get each year is better data, better targeting, better reporting – for ad types that have been around for 15 years +. There isn’t enough innovation in the “ad” format itself. And there
Examples
As you already know App Annie is the mobile industry’s number one source for reporting on App Store metrics like Downloads, Installs, etc. But did you know you can use their platform to find where your customers and prospects spend their time in 3rd party applications? It’s pretty
Examples
Email is a highly used channel to reach current customers by large organizations. Remember, almost 99% of people with a smart phone device have at least one email app on their phone and use it once a month. It makes sense that companies and marketers put a lot of focus
Even if you are a customer or not, you’ve heard of Discover Card’s customer Cash Back program. Where every quarter or in certain promotional periods, Discover customers are incentivized to shop at certain stores or categories to receive up to 5% cash back on their purchases. Discover’s
Examples
At tuuk, we consider an embedded experience to be an opportunity to meet your prospects and customers with functionality in 3rd party digital environments. These “experiences” or “opportunities” are a direct result of digital transformation efforts in numerous categories. Companies are building platforms and “marketplace” businesses to create new interaction
Insights
A while back, digital agency du jour R/GA added a guy to their team named Chris Stutzman, formerly of Forrester Research, to lead a consulting practice. The move was made to defend territory against Accenture, McKinsey and other biggies who have made major headway into building digital and social
Insights
Speed, efficiency and disruption is the result of being “open.” Imagine a day in your company, where you didn’t have to establish ownership of your portfolio. Develop proprietary code to accomplish your project mandate. Implement a huge buy via procurement to update your server stack. A day where you
A couple of years ago I got pulled into a meeting with a senior digital executive, who had a pretty simple question, that started a journey for us. That journey was focused on creating digital outcomes without having to drive customers back to platforms. The question? “How did UBER put