Insights
Over the past five years as a mobile and digital strategist – there is one question that is asked consistently from business partners, marketers, innovation teams and clients: Is there a way to determine what OTHER mobile apps and sites my customers are using? The question usually arises as companies envision
Insights
What do traditional banks, digital only banks and fintech / disrupter banks all have in common? It’s shockingly easy. Customers. They all require customers. I had a fascinating chat last night that reminded me that despite the flash and dash of the fintech / banking space there is still a real
Banking
What’s the biggest problem in financial services today? I bet this answer will surprise you…. It’s not budget for your experience. Not executive sponsorship of the identified need / opportunity. And certainly not the ability to build out your experience / capability.. The PROBLEM: usage. Adoption and repeat engagement is
Insights
Yesterday Google announced a few new direct Action integrations for the Google Assistant. You can now check into a domestic United Airlines flight and also book a hotel from a number of providers like Choice Hotels International. We believe that Google is working towards a major change to search, and
Insights
Ask most with a virtual assistant tool in their house, and you’ll hear the same story… Usually it solves a music and “quick information” use case. And for those that are using them for complex tasks – they have to string together a few platforms and “program” the experience. Below
Banking
This is a pretty important question in financial services today….. “How can a bank insert itself in a relevant way into an existing ecosystem where people gather for nonbanking activities? And does it make sense for a bank to create its own ecosystem of sorts?” In my experience incremental engagement
Banking
Digital platforms and distribution, are the future of banking and financial services. On the platform side, the banks / finservs that realize they are already operating a consumer engagement platform (their web / mobile endpoints) and refactor the experience accordingly will “win.” And regarding distribution the key will be surfacing the right
Insights
Digital Transformation is not… * DevOps * Containers * Agile * Agile Marketing * Larger percentage of budget to programmatic * API’s * Innovation silos * Modernization * Cloud * Hybrid Cloud * Lean Startup * Hackathons * Meeting accelerators Picking one or two of the above and executing is not digital transformation. Transformation is an effect or outcome of the digitization
Insights
A while back, digital agency du jour R/GA added a guy to their team named Chris Stutzman, formerly of Forrester Research, to lead a consulting practice. The move was made to defend territory against Accenture, McKinsey and other biggies who have made major headway into building digital and social
Insights
Speed, efficiency and disruption is the result of being “open.” Imagine a day in your company, where you didn’t have to establish ownership of your portfolio. Develop proprietary code to accomplish your project mandate. Implement a huge buy via procurement to update your server stack. A day where you