Banking, investment and insurance categories typically have a lower monthly active user rate than the tech platform, fintech and insuretech challengers they want to keep pace with.
In order for these companies to increase outcomes in digital they need to engage the other 41-50% of their digitally active customers.
One solution: bring digital capabilities to where customers spend their time.
A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Once the data is analyzed and the current environment is understood, we work with our clients to develop strategic plans for distribution of capabilities and services.
These plans determine what actions are to be enabled, and how those actions will be deployed across a digital or physical ecosystem.
Once you know where you want to play, you need to deploy. We have identified technology partners that have existing action “frameworks” that allow you and your company to immediately participate in mobile and digital ecosystems.
We also work with Cloud and API partners to build action capabilities and connection points that can ride independent or bridge to your current application and technology stacks.
And finally we also create programs to drive developer adoption of the API’s / UI components we build with you.
One of the great challenges in a distributed ecosystem is establishing value between two partners.
For instance, you’ve identified a great use case on a 3rd party platform that meets you and your customer’s needs. But the partner that would be required to pull it off doesn’t see how it is valuable to them. The great use case falls apart.
We help identify, evaluate and make value-recommendations to partners to ensure that both sides win.