Digital Transformation is not…
- Agile Marketing
- Larger percentage of budget to programmatic
- Innovation silos
- Hybrid Cloud
- Lean Startup
- Meeting accelerators
Picking one or two of the above and executing is not digital transformation.
Transformation is an effect or outcome of the digitization and digitalization of a business. Transforming processes, procedures and products as a way to change the way a company makes money and goes about its business.
For instance….Magazine Luiza shifted from a “brick and mortar chain with an ecommerce business” to a digital business with physical points of sale. A retailer set an objective for itself and rallied the entire organization together to realize it.
More on successful digital transformation can be found via this great article by Toptal at: https://www.toptal.com/insights/future-of-work/digital-transformation-success