Loading...

Digital Transformation is not…

  • DevOps
  • Containers
  • Agile
  • Agile Marketing
  • Larger percentage of budget to programmatic
  • API’s
  • Innovation silos
  • Modernization
  • Cloud
  • Hybrid Cloud
  • Lean Startup
  • Hackathons
  • Meeting accelerators

Picking one or two of the above and executing is not digital transformation.

Transformation is an effect or outcome of the digitization and digitalization of a business. Transforming processes, procedures and products as a way to change the way a company makes money and goes about its business.

For instance….Magazine Luiza shifted from a “brick and mortar chain with an ecommerce business” to a digital business with physical points of sale. A retailer set an objective for itself and rallied the entire organization together to realize it.

More on successful digital transformation can be found via this great article by Toptal at: https://www.toptal.com/insights/future-of-work/digital-transformation-success

Let's get started

Want to understand your customer's digital behavior? Bring actions closer to intentions?


Put our team of data and distributed experience experts to work for you today.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.